1. What We Collect

Information you provide

When you shop with us, create an account, subscribe to emails, contact support, or participate in a promotion, you may provide information such as your name, email address, phone number, billing/shipping address, and order details.

Payment information

Payments are processed by secure payment service providers. We may receive limited payment-related details (such as payment method type, card brand, last 4 digits, and transaction identifiers), but we do not store your full card number or CVV.

Information collected automatically

When you browse our website, we may collect certain technical and usage data, including device type, browser, IP address, pages viewed, time spent, referring/exit pages, and diagnostic data. Where enabled, we may also estimate your general location based on IP address to improve language, currency, and site experience.

2. How We Use Information

We use personal information to:

• Process orders (payment confirmation, shipping, delivery updates, returns, and customer support).
• Provide and improve our services (site performance, product insights, analytics, and troubleshooting).
• Communicate with you about your orders, account, policy updates, and service messages.
• Marketing (optional): send offers or product updates where you have opted in (you can opt out anytime).
• Protect safety and prevent fraud: detect suspicious activity, reduce abuse, and enforce our terms.
• Comply with legal obligations and respond to lawful requests from authorities.

If we rely on consent for certain activities (e.g., marketing in some regions), you may withdraw your consent at any time by contacting us or using the unsubscribe link in our emails.

3. Cookies & Similar Technologies

Cookies are small files stored on your device that help websites function. We use cookies and similar technologies to:

• keep the site working (e.g., cart/session and security features);
• remember preferences (e.g., language/currency);
• understand site usage (analytics);
• measure marketing performance and show relevant ads where permitted.

You can control cookies through your browser settings. Some features of the site may not work properly if cookies are disabled.

4. How We Share Information

We share personal information only as needed to operate our business and provide services, including with:

• Payment providers to process transactions and prevent fraud.
• Shipping and logistics partners to deliver your orders.
• Customer support tools (e.g., email/helpdesk) to respond to your requests.
• Analytics and advertising partners to understand performance and marketing effectiveness (where permitted).
• Professional advisers (legal, accounting, compliance) when necessary.

We do not sell your personal information. We do not share personal information with third parties for their own marketing purposes without your consent.

Business transfers

If we are involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction, subject to applicable laws and confidentiality protections.

Legal and security disclosure

We may disclose information when required by law, legal process, or if we believe disclosure is necessary to protect rights, prevent fraud, or ensure the safety of our customers and services.

5. International Transfers

Our operations and service providers may be located in different countries. This means your information may be processed or stored outside your country of residence. Where required, we use appropriate safeguards to protect international transfers (such as contractual protections).

6. Legal Bases (EEA/UK)

If you are located in the EEA or the UK, we process personal information under one or more lawful bases, including:

• Contract (to provide products/services you request, including order fulfillment).
• Legitimate interests (to improve services, prevent fraud, and secure our platform).
• Consent (for certain marketing and non-essential cookies where required).
• Legal obligation (tax, accounting, and regulatory compliance).

7. Your Rights

Depending on your location, you may have rights to access, correct, delete, or receive a copy of your personal information, and to object to or restrict certain processing. You may also withdraw consent where processing is based on consent.

To exercise your rights, contact us at support@purewove.com. For security, we may need to verify your identity before responding. We aim to respond within a reasonable timeframe and, where applicable, within 30 days.

8. Children

Our website and services are intended for adults. We do not knowingly collect personal information from children under 16. If you believe a child has provided personal information to us, please contact us and we will take appropriate steps to delete it.

9. Security & Retention

We use reasonable technical and organizational safeguards to protect your information. No security system is perfect, but we work to prevent unauthorized access, misuse, and disclosure.

We retain personal information only for as long as needed to fulfill the purposes described in this policy, including order processing, customer support, compliance, and dispute resolution—unless a longer period is required or permitted by law.

10. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices. Please review the privacy policies of any third-party site you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updates will be posted on this page. Continued use of our website after changes take effect means you accept the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please contact: support@purewove.com.